Promoting green in the abstract, literally re-painting your signage with the color green, while simultaneously making sparse, vague claims about environmental action.”

http://webecoist.com/2009/12/14/greenwashing-so-absurd-its-almost-funny/

McDonald's logo (the Golden Arches) stay the same, but the change of background (from red to green) follows the evolution of our restaurants settings redesign strategy, and their integration in their local surroundings.

http://www.zlok.net/blog/2009/08/01/mcdonalds-going-green-literally/


Starting in 2006, the fast food behemoth promises to place nutrition information on the "packaging" of most menu items.
Placing aside corporate spin, questions loom large as to actual impact and underlying motivation. Upon closer inspection, the move is a thinly veiled attempt at deflecting government intervention that could have even greater impact.
http://www.healthy.net/scr/News.aspx?Id=7999

McDonalds Literally Greenwashes its Logo

1. What is the company claiming about it’s product?

McDonald's Corporation (NYSE: MCD) is the world's largest chain of hamburger fast food restaurants, serving more than 58 million customers daily.

2. What “green” term is the company using in it’s ad for this product?

 McDonald's Logo yellow "M" word.
Ronald McDonald: wearing a yellow dress, sleeves with red and white stripes of the "clown" dress.
Burger Thief: wear black and white striped clothes, eyes of prisoners tied to Black Belt costumes.
Bird sister: a flying duck with a female flight caps.
Milkshake Big Brother: purple sweet potato image of the figure.
i'm lovin 'it (Chinese: I like): Recently, the slogan adopted the English version of a McDonald's for its registered trademark.

3. What is the connotation of the term?

They want the consumer to be under the assumption that the product is good for the environment

4. What is the clictionary meaning of the term?

Covered by green growth or foliage