Wednesday, June 1, 2011

McDonalds Literally Greenwashes its Logo

1. What is the company claiming about it’s product?
McDonald's Corporation (NYSEMCD) is the world's largest chain of hamburger fast food restaurants, serving more than 58 million customers daily.

2. What “green” term is the company using in it’s ad for this product?
 McDonald's Logo yellow "M" word.
Ronald McDonald: wearing a yellow dress, sleeves with red and white stripes of the "clown" dress.
Burger Thief: wear black and white striped clothes, eyes of prisoners tied to Black Belt costumes.
Bird sister: a flying duck with a female flight caps.
Milkshake Big Brother: purple sweet potato image of the figure.
i'm lovin 'it (Chinese: I like): Recently, the slogan adopted the English version of a McDonald's for its registered trademark.

3. What is the connotation of the term?
They want the consumer to be under the assumption that the product is good for the environment

4. What is the clictionary meaning of the term?
Covered by green growth or foliage

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